Content needs to be public and easily shareable in order to distribute your message and connect to your audience.
This can be done through blogs, videos, webpage content, whitepapers, articles, press releases, presentations
and more. Content is king in today's SEO and necessary for every company and website. Done properly, it will allow
brand building on a large scale, and is the core of any social media marketing strategy.
Content creation can be difficult for many companies because of the following reasons:
Any content marketing campaign needs a well defined strategy that is based on your industry, target audience and
market. Within any industry and products or services that will be promoted it is very important to create the correct
mix of informational content to educate and inform your customers, and promotional content to promote your business,
brand and products in order to generate sales and or leads.
Many companies just lack the time and resources to generate good quality engaging content. At Webingear we have
access to a pool of skilled writers, designers and videographers that can create the required content and tell your story.
Once the content marketing campaign is developed we will use messaging strategies like blog writing, social media
promotion of content, guest blogging, PR, press releases, product guides and presentations, syndicated content
and much, much more!
Once the content is being created we will start the promotion process. This is at least as important as creating content
because it will earn you natural links when distributed and viewed by as many people as possible. We will make sure
that all useful information regarding your company and products that can contribute to your ROI will be created,
promoted and distributed yo your target audience.